Refer a Friend Rewards Promotion
Refer a Friend Rewards Promotion
Promotion Overview
The Refer a Friend Rewards program incentivizes existing customers to refer new customers to our services by offering rewards for both the referring customer and the referred friend. This ongoing promotion helps drive customer acquisition through trusted word-of-mouth recommendations while rewarding loyal customers for their advocacy.
Program Duration
- Program Status: Ongoing loyalty program
- Launch Date: January 1, 2026
- Referral Period: No expiration date
- Reward Claim Period: Must be claimed within 90 days of friend's activation
Reward Structure
| Service Type Referred | Referrer Reward | Friend Reward | Activation Timeline |
|---|---|---|---|
| Mobile Postpaid Plan | $50 account credit | $50 account credit | After 30 days active service |
| Broadband Internet | $100 account credit | $100 account credit | After 30 days active service |
| Multi-Service Bundle | $150 account credit | $150 account credit | After 30 days active service |
| Business Services | $200 account credit | $200 account credit | After 60 days active service |
Bonus Tier Rewards
Customers who refer multiple friends receive additional bonus rewards:
| Number of Successful Referrals | Bonus Reward | Cumulative Benefit |
|---|---|---|
| 3 referrals | $50 extra credit | Bronze Status |
| 5 referrals | $100 extra credit | Silver Status + Priority Support |
| 10 referrals | $250 extra credit | Gold Status + VIP Benefits |
| 20 referrals | $500 extra credit | Platinum Status + Exclusive Perks |
Eligibility Requirements
Referrer Eligibility
- Must be active customer in good standing (account not in arrears)
- Account must be active for at least 60 days before making referrals
- Can refer unlimited friends throughout program duration
- Business and consumer customers both eligible to refer
- Employees and contractors are excluded from participating
Referred Friend Eligibility
- Must be new customer who has not had service in past 12 months
- Cannot be current or former account holder reactivating service
- Must sign up for eligible service with minimum contract period
- Must pass credit check and identity verification
- Service must be installed and remain active for qualifying period
- Cannot combine referral reward with certain other promotions
How the Referral Process Works
For Referring Customers
- Log into customer account portal or mobile app
- Navigate to "Refer a Friend" section
- Generate unique referral code or link
- Share referral code/link with friends via email, SMS, or social media
- Track referral status through online dashboard
- Receive notification when friend activates service
- Reward automatically credited to account after qualifying period
For Referred Friends
- Receive referral code or click referral link from friend
- Visit website or store to sign up for eligible service
- Enter referral code during checkout or mention referrer to agent
- Complete service sign-up and activation process
- Maintain active service for qualifying period (30-60 days)
- Receive reward credit automatically applied to account
Agent Processing Instructions
When processing a referral in-store or via phone:
- Ask customer if they have a referral code
- Verify referral code in system using validation tool
- Confirm referrer is eligible existing customer
- Ensure referred customer meets new customer criteria
- Input referral code in designated field during order creation
- Explain qualifying period and reward timeline to customer
- Complete standard new customer setup process
- System automatically tracks referral and triggers rewards when qualified
- Provide customer with referral confirmation number
Reward Redemption Options
Account credits can be used for:
- Monthly service bill payments
- Device purchases or upgrades
- Accessory purchases in-store or online
- Overpayment of bills to build account credit balance
- Add-on services and features
Note: Credits cannot be redeemed for cash or transferred to other accounts.
Referral Tracking and Status
Customers can track their referrals through the online portal:
| Status | Description | Next Step |
|---|---|---|
| Pending | Friend has received code but not signed up | Wait for friend to activate service |
| Activated | Friend has signed up and service is active | Wait for qualifying period to complete |
| Qualified | Qualifying period complete, reward being processed | Reward will be credited within 5 business days |
| Credited | Reward has been applied to account | No action required |
| Declined | Referral did not meet eligibility criteria | Review terms or contact support |
Terms and Conditions
- Rewards credited automatically after friend maintains service for qualifying period
- If friend cancels service before qualifying period, no reward is issued
- Maximum 20 successful referrals per calendar year per referring customer
- Referral codes are unique and single-use only
- Referred friend must use code at time of sign-up; cannot be applied retroactively
- Account credits expire 12 months from date of issue if unused
- Rewards cannot be combined with employee discount programs
- Company reserves right to investigate and void fraudulent referrals
- Self-referrals or referrals to family members at same address not permitted
- Program terms may be modified or discontinued with 30 days notice
Common Customer Questions
Q: Can I refer someone in my household?
A: No, referrals must be for different service addresses. Family members living at different addresses are eligible.
Q: What happens if my friend cancels after I receive my reward?
A: If cancellation occurs within the first 90 days, the reward may be reversed. After 90 days, you keep the reward.
Q: How long does it take to receive my reward?
A: Rewards are automatically credited 5 business days after your friend completes the qualifying active service period.
Q: Can I refer business customers?
A: Yes, business referrals are eligible and offer higher reward amounts due to longer qualifying periods.
Q: Do I need to create a new referral code for each friend?
A: You can use the same referral code for multiple friends, or generate unique codes to track which friends signed up.
Marketing and Promotion Tips
- Emphasize that both referrer and friend receive equal rewards
- Highlight unlimited referral potential and bonus tier rewards
- Show examples of how rewards accumulate with multiple referrals
- Mention ease of sharing via email, text, or social media
- Explain real-time tracking capability through online portal
- Promote during customer satisfaction calls when customers express happiness
- Include referral program information in welcome kits and monthly bills
- Use success stories from top referrers as testimonials
Fraud Prevention
Agents should be alert for potential referral fraud:
- Multiple referrals from same IP address or device
- Pattern of referrals that quickly cancel after qualifying period
- Referrals using similar personal information
- Suspicious account activity on referred accounts
- Report suspected fraud to compliance team immediately
- Fraudulent referrals will result in reward reversal and possible account termination