Escalation Procedures
Escalation Procedures
Summary
This guide outlines when and how to escalate customer issues to appropriate teams or management levels. Proper escalation ensures complex issues receive specialized attention while maintaining efficient workflow and customer satisfaction.
Escalation Principles
Core Principles
- Try to resolve at your level first - escalation should not be the first option
- Escalate for complexity, not difficulty - challenging customers don't always need escalation
- Escalate to help the customer, not to avoid responsibility
- Brief the escalation point thoroughly before transferring
- Maintain ownership even after escalation
- Follow up to ensure resolution
When NOT to Escalate
- Customer is angry but issue is within your authority to resolve
- You have the tools and knowledge to solve the problem
- Issue requires time/patience rather than higher authority
- Customer asks for supervisor just because they didn't like your answer
- You're at the end of your shift (hand off properly instead)
Escalation Levels and Types
Level 1: Team Leader / Senior Agent
When to Escalate
- Require approval beyond your authorization (credits over $20)
- Customer requests supervisor
- Complex policy interpretation needed
- Unusual circumstances requiring judgment call
- You've exhausted standard troubleshooting without resolution
Response Time
- Immediate (if available)
- Within 30 minutes (if busy)
- Callback within 2 hours (if offline)
Level 2: Supervisor / Manager
When to Escalate
- High-value customer issues (VIP accounts)
- Require approval over $50
- Potential legal or regulatory implications
- Staff conduct complaints
- Service failures affecting multiple customers
- Contract disputes or early termination exceptions
Response Time
- Immediate (for critical issues)
- Within 4 hours (for high priority)
- Within 24 hours (for standard escalations)
Level 3: Specialized Teams
Technical Support Escalation
When to Escalate:
- Complex network or technical issues
- Multiple troubleshooting attempts failed
- Requires backend system changes
- Equipment replacement needed
- Service quality issues (speed, coverage, reliability)
Billing Team Escalation
When to Escalate:
- Complex billing disputes
- Billing system errors
- Large credit requests (over authorization limit)
- Multiple billing cycles affected
- Requires billing system investigation
Fraud Team Escalation
When to Escalate:
- Suspected identity theft
- Unauthorized account access
- Fraudulent charges
- SIM swap fraud
- Account takeover attempts
Legal/Compliance Team Escalation
When to Escalate:
- Customer threatens legal action
- Regulatory complaint filed
- Subpoena or official information request
- Deceased customer account handling
- Data protection concerns
Retention Team Escalation
When to Escalate:
- Customer wants to cancel service
- High-value customer considering leaving
- Competitor offer evaluation needed
- Win-back scenarios
Escalation Procedures by Channel
Phone Escalation Procedure
Before Transferring to Supervisor
- Attempt to resolve at your level
- Explain what you can do within your authority
- If customer still requests supervisor, ask why:
"I'd be happy to connect you with my supervisor. Before I do, can I ask what you're hoping they can help you with? I want to make sure I haven't missed anything I can do for you right now."
If Escalation Necessary
- Inform customer you're transferring to supervisor
- Provide expected wait time
- Offer callback option if wait is long
- Brief supervisor on situation (without customer hearing): - Customer name and account number - Issue summary - What's been tried - Customer's emotional state - What customer is requesting - Your recommendation
- Stay on line during transfer if possible
- Follow up later to learn outcome
Warm Transfer Script
To Customer:
"Mr. [Name], I'm going to transfer you to my supervisor [Supervisor Name] who can help with this. Please hold while I brief them on your situation."
To Supervisor:
"[Supervisor], I have Mr. [Customer Name] on the line, account [number]. He's been experiencing [issue] for [duration]. I've already tried [troubleshooting steps]. He's requesting [resolution]. He's understandably frustrated. I recommend [suggestion]. Are you able to speak with him now?"
Back to Customer:
"Mr. [Name], I have [Supervisor Name] on the line who will help you. I'll be transferring you now. Thank you for your patience."
Chat Escalation Procedure
- Inform customer you need to consult with senior team
- Use internal messaging to brief supervisor/specialist
- Provide full context in internal message
- Continue engaging customer while waiting for guidance
- Implement solution provided by escalation point
- If transfer needed: Explain to customer and provide ticket reference
Email Escalation Procedure
- Forward email to appropriate escalation queue
- Add detailed summary at top of forwarded email
- Include your analysis and recommendation
- CC yourself to monitor progress
- Send holding response to customer acknowledging escalation
- Provide timeline for specialized team response
- Follow up if no response within SLA
Technical Escalation Procedures
Creating Technical Support Ticket
Required Information
- Customer account number and contact details
- Service type (mobile, broadband, both)
- Specific issue description
- When issue started
- Frequency (constant, intermittent, specific times)
- All troubleshooting steps already taken
- Test results (speed tests, signal readings, etc.)
- Error messages received
- Equipment details (model numbers, firmware versions)
- Customer's availability for technician visit or callbacks
Ticket Creation Process
- Navigate to Technical Support → New Ticket
- Select appropriate category and priority level
- Enter all required information
- Attach any screenshots or diagnostic files
- Set customer contact preference
- Submit ticket
- Provide ticket number to customer
- Explain expected resolution timeline
- Set follow-up reminder for yourself
Priority Levels for Technical Tickets
| Priority | Description | Response Time | Resolution Target |
|---|---|---|---|
| Critical | Complete service outage, multiple customers affected | 30 minutes | 4 hours |
| High | Service severely degraded, single customer completely out | 2 hours | 24 hours |
| Medium | Service issue but workaround available | 8 hours | 3 business days |
| Low | Minor issue, low impact | 24 hours | 5 business days |
Following Up on Technical Tickets
- Check ticket status in system daily
- If no update within SLA: Chase technical team
- Proactively contact customer with updates
- If resolution delayed: Explain reason and new timeline
- Verify issue resolved before closing ticket
- Request customer confirmation of resolution
Supervisor Request Handling
Understanding Why Customers Request Supervisors
Common Reasons
- Want exception to policy
- Didn't get desired answer from agent
- Believe supervisor has more authority (true)
- Want to complain about service or agent
- Feel agent isn't taking them seriously
- Want to escalate urgency of their issue
Attempting Resolution Before Escalation
Empowerment Techniques
Try these approaches before escalating:
- Reframe Your Authority:
"I understand you'd like to speak with a supervisor. What I can tell you is that I have full authority to [specific actions within your power]. Let me see if I can help you without the wait. Would that be okay?"
- Understand the Real Need:
"I want to make sure I'm getting you to the right person. Can you tell me specifically what you're hoping a supervisor can do for you?"
- Offer Alternatives:
"While a supervisor can certainly speak with you, I want to let you know that [alternative solution]. Would that address your concern?"
- Be Transparent:
"I want to be upfront with you - a supervisor will tell you the same thing I'm telling you about our policy on this. However, they do have authority to make exceptions in certain circumstances. Would you like me to transfer you?"
When to Stand Firm (Not Escalate)
Situations Where Escalation Won't Help
- Customer wants exception to clear, firm policy with no flexibility
- Customer is asking for something illegal or against regulations
- Issue is simply requiring time/patience (e.g., waiting for port completion)
- Customer already spoke with supervisor who provided same answer
How to Decline Escalation Appropriately
"I understand you'd like to speak with a supervisor. I want to be transparent with you - I've checked with my supervisor about this specific situation, and they've confirmed that [policy/limitation]. A supervisor would tell you the same thing. However, if you'd still like to speak with them, I can arrange that. Would you prefer to speak with them now, or would you like me to have them call you back?"
Managing Customer Expectations During Escalation
Setting Realistic Expectations
- Explain what supervisor CAN do (authorize exceptions, provide explanations)
- Explain what supervisor CANNOT do (change firm policies, override regulations)
- Provide realistic wait times
- Offer callback option for long waits
- Assure customer their issue is being taken seriously
Complaint Escalation
When Complaints Require Escalation
- Compensation requested exceeds your authority
- Multiple service failures affecting same customer
- Customer dissatisfied with your resolution attempt
- Legal or regulatory implications
- Staff conduct complaints
- VIP/High-value customer complaints
Complaint Escalation Process
- Document complaint thoroughly in CRM
- Create formal complaint ticket
- Assign appropriate priority and category
- Notify team leader/supervisor immediately
- Provide customer with complaint reference number
- Explain escalation process and timeline
- Set follow-up reminders
- Monitor progress and keep customer updated
Formal Complaint Escalation Path
| Level | Handler | Timeline |
|---|---|---|
| Level 1 | Frontline Agent | Immediate resolution attempt |
| Level 2 | Team Leader/Supervisor | Within 24 hours |
| Level 3 | Complaints Team | Within 5 business days |
| Level 4 | Senior Management | Within 15 business days |
| Level 5 | External (Ombudsman/Regulator) | 30-60 days |
Billing Escalation
When to Escalate to Billing Team
- Billing system errors affecting invoice generation
- Complex credit calculations required
- Multiple billing cycles affected by same issue
- Promotional pricing not applying correctly
- Refund requests over $100
- Historical billing research needed (over 6 months)
Billing Escalation Process
- Gather all relevant billing information
- Document specific charges in question
- Note customer's dispute and expected resolution
- Create billing investigation ticket
- Provide customer with investigation timeline (3-5 business days)
- Set follow-up reminder
- Apply temporary credit if appropriate (with approval)
Fraud Escalation
Red Flags Requiring Fraud Escalation
- Customer cannot verify account information
- Recent unusual account changes (address, password, contact info)
- High-value purchases or plan changes just after account changes
- Multiple SIM replacement requests
- Port-out requests not initiated by customer
- Disputed charges customer claims they didn't make
- Account access from unusual locations
Fraud Escalation Procedure
- DO NOT inform caller of fraud suspicion
- Politely end interaction without providing information
- Immediately flag account in system
- Create fraud investigation ticket with detailed notes
- Place temporary hold on account changes
- Notify supervisor immediately
- Contact legitimate customer via known contact method
- Follow fraud team's instructions
Cross-Functional Escalation
Network Team Escalation
When: Coverage issues, network outages, infrastructure problems
How: Network incident ticket with location details and customer reports
Product Team Escalation
When: Product defects, feature requests, system bugs affecting multiple customers
How: Product feedback form with detailed description and customer impact
Training Team Escalation
When: Agent knowledge gaps, unclear procedures, need for additional training
How: Internal ticket to training team with specific topic or procedure needing clarification
Escalation Communication
Briefing the Escalation Point
Essential Information to Provide
- Customer name and account number
- Brief issue summary (2-3 sentences)
- What's been attempted so far
- What customer is requesting
- Customer's emotional state
- Any deadlines or urgency factors
- Your assessment and recommendation
Effective Briefing Template
"[Escalation Point], I need to escalate [Customer Name, Account #]. They're experiencing [issue]. I've tried [actions taken] but [result]. They're [emotional state] and requesting [resolution]. I recommend [your suggestion]. Can you help?"
Following Up on Escalations
Your Responsibility After Escalation
- Monitor escalation progress
- Chase if no update within expected timeframe
- Proactively update customer with progress
- Learn from outcome for future similar situations
- Confirm resolution with customer
- Close loop with documentation
Customer Communication During Escalation
Setting Expectations
"I've escalated your issue to our [team/specialist] who will investigate this further. They typically respond within [timeframe]. I've set a reminder to follow up with you by [specific date/time] with an update. In the meantime, if anything changes or you have questions, please call us and reference ticket number [number]."
Providing Updates
- Even if no resolution yet, provide status updates
- Contact customer at committed times
- Explain any delays honestly
- Offer alternatives or temporary solutions if available
- Maintain customer confidence in the process
Escalation Metrics and Accountability
Tracking Your Escalations
- Number of escalations per day/week
- Escalation rate as percentage of total interactions
- Reasons for escalation
- Successful resolution rate after escalation
- Customer satisfaction post-escalation
Healthy Escalation Rates
| Agent Experience | Expected Escalation Rate | Action if Higher |
|---|---|---|
| New (0-3 months) | 10-15% | Additional training and coaching |
| Intermediate (3-12 months) | 5-10% | Skill gap analysis |
| Experienced (12+ months) | 3-7% | Review specific cases |
Learning from Escalations
- Review why issue required escalation
- Identify if knowledge gap or authority gap
- Seek coaching on how to handle similar situations
- Share learnings with team
- Build confidence to handle more at your level
Important Reminders
- Escalate to solve, not to avoid
- Try to resolve at your level first
- Brief escalation point thoroughly
- Maintain ownership after escalation
- Follow up to ensure resolution
- Learn from each escalation
- Know your authority limits
- Don't take escalation requests personally
Related Articles
- Complaint Handling Procedures
- CRM System Navigation Guide
- Technical Support Procedures
- Customer Service Excellence Standards
Effective Date: November 2025 | Version: 1.0 | Target Audience: All Agents
