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Escalation Procedures

Escalation Procedures

Summary

This guide outlines when and how to escalate customer issues to appropriate teams or management levels. Proper escalation ensures complex issues receive specialized attention while maintaining efficient workflow and customer satisfaction.

Escalation Principles

Core Principles

  • Try to resolve at your level first - escalation should not be the first option
  • Escalate for complexity, not difficulty - challenging customers don't always need escalation
  • Escalate to help the customer, not to avoid responsibility
  • Brief the escalation point thoroughly before transferring
  • Maintain ownership even after escalation
  • Follow up to ensure resolution

When NOT to Escalate

  • Customer is angry but issue is within your authority to resolve
  • You have the tools and knowledge to solve the problem
  • Issue requires time/patience rather than higher authority
  • Customer asks for supervisor just because they didn't like your answer
  • You're at the end of your shift (hand off properly instead)

Escalation Levels and Types

Level 1: Team Leader / Senior Agent

When to Escalate

  • Require approval beyond your authorization (credits over $20)
  • Customer requests supervisor
  • Complex policy interpretation needed
  • Unusual circumstances requiring judgment call
  • You've exhausted standard troubleshooting without resolution

Response Time

  • Immediate (if available)
  • Within 30 minutes (if busy)
  • Callback within 2 hours (if offline)

Level 2: Supervisor / Manager

When to Escalate

  • High-value customer issues (VIP accounts)
  • Require approval over $50
  • Potential legal or regulatory implications
  • Staff conduct complaints
  • Service failures affecting multiple customers
  • Contract disputes or early termination exceptions

Response Time

  • Immediate (for critical issues)
  • Within 4 hours (for high priority)
  • Within 24 hours (for standard escalations)

Level 3: Specialized Teams

Technical Support Escalation

When to Escalate:

  • Complex network or technical issues
  • Multiple troubleshooting attempts failed
  • Requires backend system changes
  • Equipment replacement needed
  • Service quality issues (speed, coverage, reliability)

Billing Team Escalation

When to Escalate:

  • Complex billing disputes
  • Billing system errors
  • Large credit requests (over authorization limit)
  • Multiple billing cycles affected
  • Requires billing system investigation

Fraud Team Escalation

When to Escalate:

  • Suspected identity theft
  • Unauthorized account access
  • Fraudulent charges
  • SIM swap fraud
  • Account takeover attempts

Legal/Compliance Team Escalation

When to Escalate:

  • Customer threatens legal action
  • Regulatory complaint filed
  • Subpoena or official information request
  • Deceased customer account handling
  • Data protection concerns

Retention Team Escalation

When to Escalate:

  • Customer wants to cancel service
  • High-value customer considering leaving
  • Competitor offer evaluation needed
  • Win-back scenarios

Escalation Procedures by Channel

Phone Escalation Procedure

Before Transferring to Supervisor

  1. Attempt to resolve at your level
  2. Explain what you can do within your authority
  3. If customer still requests supervisor, ask why:

"I'd be happy to connect you with my supervisor. Before I do, can I ask what you're hoping they can help you with? I want to make sure I haven't missed anything I can do for you right now."

If Escalation Necessary

  1. Inform customer you're transferring to supervisor
  2. Provide expected wait time
  3. Offer callback option if wait is long
  4. Brief supervisor on situation (without customer hearing): - Customer name and account number - Issue summary - What's been tried - Customer's emotional state - What customer is requesting - Your recommendation
  5. Stay on line during transfer if possible
  6. Follow up later to learn outcome

Warm Transfer Script

To Customer:

"Mr. [Name], I'm going to transfer you to my supervisor [Supervisor Name] who can help with this. Please hold while I brief them on your situation."

To Supervisor:

"[Supervisor], I have Mr. [Customer Name] on the line, account [number]. He's been experiencing [issue] for [duration]. I've already tried [troubleshooting steps]. He's requesting [resolution]. He's understandably frustrated. I recommend [suggestion]. Are you able to speak with him now?"

Back to Customer:

"Mr. [Name], I have [Supervisor Name] on the line who will help you. I'll be transferring you now. Thank you for your patience."

Chat Escalation Procedure

  1. Inform customer you need to consult with senior team
  2. Use internal messaging to brief supervisor/specialist
  3. Provide full context in internal message
  4. Continue engaging customer while waiting for guidance
  5. Implement solution provided by escalation point
  6. If transfer needed: Explain to customer and provide ticket reference

Email Escalation Procedure

  1. Forward email to appropriate escalation queue
  2. Add detailed summary at top of forwarded email
  3. Include your analysis and recommendation
  4. CC yourself to monitor progress
  5. Send holding response to customer acknowledging escalation
  6. Provide timeline for specialized team response
  7. Follow up if no response within SLA

Technical Escalation Procedures

Creating Technical Support Ticket

Required Information

  • Customer account number and contact details
  • Service type (mobile, broadband, both)
  • Specific issue description
  • When issue started
  • Frequency (constant, intermittent, specific times)
  • All troubleshooting steps already taken
  • Test results (speed tests, signal readings, etc.)
  • Error messages received
  • Equipment details (model numbers, firmware versions)
  • Customer's availability for technician visit or callbacks

Ticket Creation Process

  1. Navigate to Technical Support → New Ticket
  2. Select appropriate category and priority level
  3. Enter all required information
  4. Attach any screenshots or diagnostic files
  5. Set customer contact preference
  6. Submit ticket
  7. Provide ticket number to customer
  8. Explain expected resolution timeline
  9. Set follow-up reminder for yourself

Priority Levels for Technical Tickets

Priority Description Response Time Resolution Target
Critical Complete service outage, multiple customers affected 30 minutes 4 hours
High Service severely degraded, single customer completely out 2 hours 24 hours
Medium Service issue but workaround available 8 hours 3 business days
Low Minor issue, low impact 24 hours 5 business days

Following Up on Technical Tickets

  1. Check ticket status in system daily
  2. If no update within SLA: Chase technical team
  3. Proactively contact customer with updates
  4. If resolution delayed: Explain reason and new timeline
  5. Verify issue resolved before closing ticket
  6. Request customer confirmation of resolution

Supervisor Request Handling

Understanding Why Customers Request Supervisors

Common Reasons

  • Want exception to policy
  • Didn't get desired answer from agent
  • Believe supervisor has more authority (true)
  • Want to complain about service or agent
  • Feel agent isn't taking them seriously
  • Want to escalate urgency of their issue

Attempting Resolution Before Escalation

Empowerment Techniques

Try these approaches before escalating:

  1. Reframe Your Authority:

    "I understand you'd like to speak with a supervisor. What I can tell you is that I have full authority to [specific actions within your power]. Let me see if I can help you without the wait. Would that be okay?"

  2. Understand the Real Need:

    "I want to make sure I'm getting you to the right person. Can you tell me specifically what you're hoping a supervisor can do for you?"

  3. Offer Alternatives:

    "While a supervisor can certainly speak with you, I want to let you know that [alternative solution]. Would that address your concern?"

  4. Be Transparent:

    "I want to be upfront with you - a supervisor will tell you the same thing I'm telling you about our policy on this. However, they do have authority to make exceptions in certain circumstances. Would you like me to transfer you?"

When to Stand Firm (Not Escalate)

Situations Where Escalation Won't Help

  • Customer wants exception to clear, firm policy with no flexibility
  • Customer is asking for something illegal or against regulations
  • Issue is simply requiring time/patience (e.g., waiting for port completion)
  • Customer already spoke with supervisor who provided same answer

How to Decline Escalation Appropriately

"I understand you'd like to speak with a supervisor. I want to be transparent with you - I've checked with my supervisor about this specific situation, and they've confirmed that [policy/limitation]. A supervisor would tell you the same thing. However, if you'd still like to speak with them, I can arrange that. Would you prefer to speak with them now, or would you like me to have them call you back?"

Managing Customer Expectations During Escalation

Setting Realistic Expectations

  • Explain what supervisor CAN do (authorize exceptions, provide explanations)
  • Explain what supervisor CANNOT do (change firm policies, override regulations)
  • Provide realistic wait times
  • Offer callback option for long waits
  • Assure customer their issue is being taken seriously

Complaint Escalation

When Complaints Require Escalation

  • Compensation requested exceeds your authority
  • Multiple service failures affecting same customer
  • Customer dissatisfied with your resolution attempt
  • Legal or regulatory implications
  • Staff conduct complaints
  • VIP/High-value customer complaints

Complaint Escalation Process

  1. Document complaint thoroughly in CRM
  2. Create formal complaint ticket
  3. Assign appropriate priority and category
  4. Notify team leader/supervisor immediately
  5. Provide customer with complaint reference number
  6. Explain escalation process and timeline
  7. Set follow-up reminders
  8. Monitor progress and keep customer updated

Formal Complaint Escalation Path

Level Handler Timeline
Level 1 Frontline Agent Immediate resolution attempt
Level 2 Team Leader/Supervisor Within 24 hours
Level 3 Complaints Team Within 5 business days
Level 4 Senior Management Within 15 business days
Level 5 External (Ombudsman/Regulator) 30-60 days

Billing Escalation

When to Escalate to Billing Team

  • Billing system errors affecting invoice generation
  • Complex credit calculations required
  • Multiple billing cycles affected by same issue
  • Promotional pricing not applying correctly
  • Refund requests over $100
  • Historical billing research needed (over 6 months)

Billing Escalation Process

  1. Gather all relevant billing information
  2. Document specific charges in question
  3. Note customer's dispute and expected resolution
  4. Create billing investigation ticket
  5. Provide customer with investigation timeline (3-5 business days)
  6. Set follow-up reminder
  7. Apply temporary credit if appropriate (with approval)

Fraud Escalation

Red Flags Requiring Fraud Escalation

  • Customer cannot verify account information
  • Recent unusual account changes (address, password, contact info)
  • High-value purchases or plan changes just after account changes
  • Multiple SIM replacement requests
  • Port-out requests not initiated by customer
  • Disputed charges customer claims they didn't make
  • Account access from unusual locations

Fraud Escalation Procedure

  1. DO NOT inform caller of fraud suspicion
  2. Politely end interaction without providing information
  3. Immediately flag account in system
  4. Create fraud investigation ticket with detailed notes
  5. Place temporary hold on account changes
  6. Notify supervisor immediately
  7. Contact legitimate customer via known contact method
  8. Follow fraud team's instructions

Cross-Functional Escalation

Network Team Escalation

When: Coverage issues, network outages, infrastructure problems

How: Network incident ticket with location details and customer reports

Product Team Escalation

When: Product defects, feature requests, system bugs affecting multiple customers

How: Product feedback form with detailed description and customer impact

Training Team Escalation

When: Agent knowledge gaps, unclear procedures, need for additional training

How: Internal ticket to training team with specific topic or procedure needing clarification

Escalation Communication

Briefing the Escalation Point

Essential Information to Provide

  • Customer name and account number
  • Brief issue summary (2-3 sentences)
  • What's been attempted so far
  • What customer is requesting
  • Customer's emotional state
  • Any deadlines or urgency factors
  • Your assessment and recommendation

Effective Briefing Template

"[Escalation Point], I need to escalate [Customer Name, Account #]. They're experiencing [issue]. I've tried [actions taken] but [result]. They're [emotional state] and requesting [resolution]. I recommend [your suggestion]. Can you help?"

Following Up on Escalations

Your Responsibility After Escalation

  1. Monitor escalation progress
  2. Chase if no update within expected timeframe
  3. Proactively update customer with progress
  4. Learn from outcome for future similar situations
  5. Confirm resolution with customer
  6. Close loop with documentation

Customer Communication During Escalation

Setting Expectations

"I've escalated your issue to our [team/specialist] who will investigate this further. They typically respond within [timeframe]. I've set a reminder to follow up with you by [specific date/time] with an update. In the meantime, if anything changes or you have questions, please call us and reference ticket number [number]."

Providing Updates

  • Even if no resolution yet, provide status updates
  • Contact customer at committed times
  • Explain any delays honestly
  • Offer alternatives or temporary solutions if available
  • Maintain customer confidence in the process

Escalation Metrics and Accountability

Tracking Your Escalations

  • Number of escalations per day/week
  • Escalation rate as percentage of total interactions
  • Reasons for escalation
  • Successful resolution rate after escalation
  • Customer satisfaction post-escalation

Healthy Escalation Rates

Agent Experience Expected Escalation Rate Action if Higher
New (0-3 months) 10-15% Additional training and coaching
Intermediate (3-12 months) 5-10% Skill gap analysis
Experienced (12+ months) 3-7% Review specific cases

Learning from Escalations

  • Review why issue required escalation
  • Identify if knowledge gap or authority gap
  • Seek coaching on how to handle similar situations
  • Share learnings with team
  • Build confidence to handle more at your level

Important Reminders

  • Escalate to solve, not to avoid
  • Try to resolve at your level first
  • Brief escalation point thoroughly
  • Maintain ownership after escalation
  • Follow up to ensure resolution
  • Learn from each escalation
  • Know your authority limits
  • Don't take escalation requests personally

Related Articles

  • Complaint Handling Procedures
  • CRM System Navigation Guide
  • Technical Support Procedures
  • Customer Service Excellence Standards

Effective Date: November 2025 | Version: 1.0 | Target Audience: All Agents

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