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Sales Process and Objection Handling

Sales Process and Objection Handling

Summary

This guide provides a structured sales process for mobile and broadband products, including needs assessment, product recommendation, objection handling techniques, and closing strategies. Following this process increases conversion rates and improves customer satisfaction.

Sales Process Overview

The 5-Step Sales Process

  1. Build Rapport and Discover Needs
  2. Present Solutions
  3. Handle Objections
  4. Close the Sale
  5. Confirm and Thank

Step 1: Build Rapport and Discover Needs

Opening the Conversation

  • Greet warmly and introduce yourself
  • Thank customer for their interest/call/visit
  • Ask open-ended questions to understand their needs
  • Listen actively and take notes
  • Show genuine interest in helping them find the right solution

Needs Assessment Questions

For Mobile Services

  • "What are you currently using for your mobile service?"
  • "How much data do you typically use each month?"
  • "Do you make a lot of calls? Local or international?"
  • "Are you looking for a new device as well?"
  • "Do you travel frequently? Within the region or internationally?"
  • "Is this for personal use, business, or both?"
  • "How many lines do you need? Just for yourself or family members too?"
  • "What's most important to you: price, data allowance, or coverage?"

For Broadband Services

  • "What's your current internet situation?"
  • "How many people in your household use the internet?"
  • "What do you mainly use the internet for? Streaming, gaming, work?"
  • "Do you work from home? Need video conferencing?"
  • "Have you experienced any issues with your current provider?"
  • "What speed are you looking for?"
  • "Do you have any smart home devices or gaming consoles?"
  • "Are you interested in bundling with mobile service?"

Identifying Customer Persona

Persona Characteristics Best Fit Plan
Budget-Conscious Price sensitive, basic needs, compares prices Lite/Standard plans, 12-month contracts
Heavy User High data usage, streaming, gaming Premium/Unlimited, Fiber 1Gig+
Frequent Traveler International calls, roaming needs Premium with roaming, international add-ons
Family/Multi-User Multiple lines, shared data needs Family plans with multi-line discounts
Business Professional Reliability, support, work-from-home Premium plans, priority support, static IP
Tech Enthusiast Latest devices, 5G, high speeds Unlimited, Fiber 2Gig, latest devices

Step 2: Present Solutions

Solution Presentation Framework

  1. Summarize customer's needs to confirm understanding
  2. Present 2-3 options (good, better, best)
  3. Explain features in terms of benefits (not just specs)
  4. Use comparison to show value
  5. Highlight current promotions
  6. Make a recommendation based on their needs

Features vs. Benefits

Feature (Don't Just Say This) Benefit (Say This Instead)
50GB data allowance You can stream videos, browse social media, and use GPS without worrying about running out
5G network access You'll experience faster downloads, smoother streaming, and better performance in crowded areas
Fiber 1Gig speed Your whole family can stream 4K, video conference, and game simultaneously without any slowdown
24-month contract You lock in this great price and won't have to worry about rate increases for 2 years
Device protection plan If you drop your phone or it gets damaged, you're covered - just pay the excess and get it fixed or replaced
WiFi 6E router You'll get stronger signal throughout your home, even in the backyard or upstairs bedrooms

Good-Better-Best Presentation

Example: Mobile Plans

  • Good - Standard Plan ($49/month): "This gives you 50GB which is perfect for regular use - social media, emails, some streaming. You'll have unlimited calls and texts."
  • Better - Premium Plan ($79/month): "This is our most popular choice. You get 150GB so you never have to think about data, plus free roaming in ASEAN countries if you travel, and priority support."
  • Best - Unlimited Plan ($99/month): "For someone who uses their phone heavily like you mentioned, this gives you complete peace of mind. Truly unlimited data, international calling to 30+ countries, and premium support."

Example: Broadband

  • Good - Fiber 500 ($59/month): "This handles everything you mentioned - 4K streaming, video calls, multiple devices. Perfect for your household of 3-4 people."
  • Better - Fiber 1Gig ($79/month): "This is what I'd recommend. You mentioned gaming and your kids' online learning - this ensures everyone gets the speed they need simultaneously. Plus you get the advanced security suite included."
  • Best - Fiber 2Gig ($119/month): "If you want the absolute best and fastest experience, this is it. With your work-from-home setup and the smart home devices, this gives you maximum performance."

Demonstrating Value

  • Compare total cost vs. current provider: "You're paying $95 now, this would actually save you $15/month"
  • Break down to daily cost: "That's only $3 per day for unlimited everything"
  • Highlight included features: "You're getting free device insurance worth $96/year included"
  • Show long-term savings: "Over 24 months, you save $360 compared to their premium plan"
  • Emphasize limited-time offers: "This promotion ends December 31st, so now is the best time"

Step 3: Handle Objections

Common Objections and Responses

Price Objection: "It's too expensive"

  • Acknowledge: "I understand you want to make sure you're getting good value for your money."
  • Clarify: "When you say expensive, are you comparing to your current bill, or is it more about your budget?"
  • Respond: "Let me break down what you're actually getting... [explain value]. If price is the main concern, we do have our Standard plan at $49 which gives you [features]. Would you like me to explain that option?"
  • Alternative: "What if I could show you how to save money by bundling your mobile and broadband? That would bring your cost down to..."

Comparison Objection: "Competitor offers more for less"

  • Acknowledge: "It's smart that you're comparing options."
  • Clarify: "Just so I understand, what specific offer are you comparing this to?"
  • Respond: "Let's compare what's actually included... [highlight superior features, coverage, support, no hidden fees]. While their advertised price might be lower, when you add [feature X and Y] that we include for free, you're actually paying more with them."
  • Value points: "What we hear from customers who switched from [competitor] is that our network coverage is more reliable, and our customer support is actually available 24/7, not just email."

Contract Objection: "I don't want to be locked in for 24 months"

  • Acknowledge: "I understand wanting flexibility."
  • Clarify: "What specifically concerns you about the contract?"
  • Respond: "The benefit of the contract is that your rate is guaranteed - it won't go up for 2 years. We do have 12-month options available, though the monthly rate would be $10 higher. Let me show you the comparison..."
  • Reframe: "Think about it this way - you're probably not planning to switch providers every few months anyway, right? The contract just locks in this great promotional price that you wouldn't get otherwise."

Coverage Objection: "I heard your coverage isn't good in my area"

  • Acknowledge: "Coverage is definitely important."
  • Clarify: "Where specifically are you having concerns? Home, work, or when traveling?"
  • Respond: "Let me check our coverage map for your exact address... [check system]. Good news - you're in a strong 5G coverage area. We also offer WiFi calling free, so even indoors you'll have great coverage."
  • Offer proof: "We have a 14-day trial period. If you're not satisfied with coverage, you can return everything for a full refund. Does that address your concern?"

Timing Objection: "I need to think about it"

  • Acknowledge: "That's completely reasonable."
  • Clarify: "Just to help me understand - is there something specific you'd like to think about, or information you need that I haven't provided?"
  • Respond: "Let me make sure I've answered all your questions... [address any gaps]. Is there anything holding you back from moving forward today?"
  • Urgency: "I totally understand. Just so you know, this promotion ends [date], and we're seeing high demand for [device/plan]. I'd hate for you to miss out. Would it help if I reserve this for you for 24 hours while you decide?"

Current Provider Objection: "I've been with my current provider for years"

  • Acknowledge: "Loyalty is valuable, and I respect that."
  • Clarify: "Are you happy with everything they provide? Service, price, support?"
  • Respond: "I hear you. The thing is, sometimes being a long-time customer means you're on an older, more expensive plan. Newer customers often get better deals. That's not right, is it? We actually reward loyalty here - after 2 years you get a 10% discount on any upgrade."
  • Future focus: "You've been loyal to them - but have they been loyal to you with the best prices and latest features? Let's look at what you're actually getting vs. what you could have..."

Device Objection: "I don't need a new phone"

  • Acknowledge: "No problem at all."
  • Clarify: "Is your current phone working well for you?"
  • Respond: "You can absolutely bring your own device. Let me check if it's compatible... [check IMEI]. Perfect, it works with our network. You can just get the SIM-only plan. That actually saves you money - the plan is $10 cheaper without a device."
  • Alternative: "While you don't need one, we do have some great trade-in offers right now. Your current phone might be worth $[amount] toward a new one. Want me to check?"

The Feel-Felt-Found Technique

Use this structure for empathetic objection handling:

  • Feel: "I understand how you feel..."
  • Felt: "Many of our customers felt the same way initially..."
  • Found: "But what they found is that [benefit/solution]..."

Example: "I understand how you feel about the contract commitment. Many of our customers felt hesitant about that too. But what they found is that having the price locked in actually gave them peace of mind, especially when other providers raised their rates last year."

Step 4: Close the Sale

Trial Close Questions

Use these throughout the conversation to gauge interest:

  • "How does this sound so far?"
  • "Does this meet your needs?"
  • "Can you see yourself using this?"
  • "Which of these options feels right for you?"
  • "Is there anything preventing you from moving forward today?"

Closing Techniques

Assumptive Close

Assume the sale and move to next steps:

  • "Great! Let me just get a few details to get you set up..."
  • "Perfect. Would you prefer the black or blue device?"
  • "Excellent choice. Let me process this for you now..."

Alternative Close

Give two positive choices:

  • "Would you prefer the 12-month or 24-month contract?"
  • "Should we go with the Premium plan or the Unlimited?"
  • "Would you like to activate this today or schedule for tomorrow?"

Summary Close

Recap all benefits and confirm:

  • "So you're getting 150GB data, free roaming, device insurance, all for $79/month - and you save $200 with the current promotion. Should we go ahead?"
  • "Let me make sure I have everything you want: Fiber 1Gig, WiFi 6E router, installation next Tuesday. That's $79/month locked in for 24 months. Ready to proceed?"

Urgency Close

Create appropriate urgency:

  • "This promotion ends December 31st. Shall we lock this in for you today?"
  • "We have limited stock of this device in blue. I can reserve one for you now if you'd like?"
  • "Installation slots are filling up fast for next week. Should I book yours now?"

Closing Signals to Watch For

  • Customer asks about specific features or details
  • Customer discusses how they would use the service
  • Customer asks about next steps or activation
  • Customer brings up minor concerns only
  • Customer asks "What if" questions
  • Body language: nodding, leaning forward, relaxed posture

Step 5: Confirm and Thank

Order Confirmation

  1. Summarize what customer signed up for
  2. Confirm pricing, contract terms, and any promotions
  3. Explain billing: first bill date, amount, payment method
  4. Provide activation timeline or installation details
  5. Give order/reference number
  6. Explain what happens next (email confirmations, delivery, etc.)
  7. Set up online account access
  8. Provide customer service contact information

Thank and Reassure

  • Thank customer for choosing your service
  • Reassure them they made a great decision
  • Offer to answer any final questions
  • Provide your direct contact (if applicable)
  • Encourage them to reach out if they need anything
  • Welcome them to the "family"

Post-Sale Actions

  • Process order completely in system
  • Send confirmation email immediately
  • Document notes about customer preferences and conversation
  • Schedule follow-up call/email for after activation
  • Add to loyalty program or referral program information
  • Log sale in CRM for tracking

Cross-Selling and Upselling

When to Cross-Sell

  • After customer commits to primary purchase
  • When natural opportunity arises in conversation
  • When it genuinely adds value to their solution
  • During order confirmation: "One more thing that might interest you..."

Cross-Sell Opportunities

Customer Buying Cross-Sell Suggested Script
Mobile Plan Device Protection "For just $8/month, you can protect your new device from accidental damage. Would you like to add that?"
Mobile Plan Broadband Bundle "Do you have internet at home? We have a great bundle offer - $10 off broadband when combined with this plan."
Premium Plan Entertainment Bundle "Since you're getting our Premium plan, you can add Netflix, Spotify, and Disney+ for just $20/month - that's less than half price."
Broadband Mesh WiFi Extenders "To make sure you get great WiFi in every room, especially upstairs, would you like to add a mesh extender for $10/month?"
Any Plan Additional Lines "Does anyone else in your household need service? You can get 10% off when you add a second line to your account."

Upselling Techniques

  • Value gap: "For just $20 more per month, you get double the data plus free roaming. That's actually a better value."
  • Future-proofing: "The Premium plan ensures you won't run into data limits as your usage increases over time."
  • Peace of mind: "With Unlimited, you never have to think about your data usage - no surprises on your bill."
  • Comparison: "Most of our customers in similar situations choose the Premium plan because..."

Sales Best Practices

Do's

  • Listen more than you talk (80/20 rule)
  • Ask open-ended questions
  • Focus on benefits, not just features
  • Be honest about limitations
  • Create urgency appropriately
  • Follow up after the sale
  • Document everything in CRM
  • Thank the customer sincerely

Don'ts

  • Don't pressure or use high-pressure tactics
  • Don't oversell or misrepresent features
  • Don't ignore objections - address them
  • Don't talk negatively about competitors
  • Don't assume what customer wants
  • Don't rush through the process
  • Don't forget to confirm order details
  • Don't let customer leave with unanswered questions

Related Articles

  • Mobile Postpaid Plans Overview
  • Home Broadband Plans Overview
  • Current Promotions and Campaigns
  • Service Activation Procedures

Effective Date: November 2025 | Version: 1.0 | Target Audience: Sales

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